I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see [...]
Of all the sessions I attended at the 2009 PRSA International Conference in San Diego last week, the one that may end up having the most profound impact on the way I work was the final session. It had nothing to do with public relations or ethics or strategy. In fact, communications was characterized as [...]
As I posted in a brief article on my company Web site last week, Online Video is a Powerful Brand Building Tool, I have been increasingly integrating video into my daily work on behalf of my public relations clients. A special labor of love over the past month has been the process of producing a [...]
I thought this was a great easy-to-understand overview of the changes that are taking place in the media landscape, and the changes they necessitate in how organizations communicate with their audiences. Credit goes to Red Cube Marketing out of the U.K. for doing a great job.
Social Media Breakfast Briefing at the DBA Nov 09
View more [...]
Images made available from Mir Hossein Mousavi’s election campaign media operation, Ghalam News, via AP. I have been sad today watching the events unfold in Tehran and other cities throughout Iran. I am not sad that these uprisings are happening. I am sad because I can imagine how it will end. Because those of us over [...]
Read 20 Years Later, Echoes of Tiananmen Square are Heard in Tehran »
Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public [...]
Read Are We Missing the Next Big Thing Because of Our Twitter Obsession? »
A big thanks to Brent Frei, co-founder and executive chairman of Smartsheet.com, for his illuminating piece, “Small BusinessesWill Inherit the Earth,” published online at Xconomy. Frei notes that specialized sole proprietors, such as independent public relations counselors, are the big winners in the current economy, which is forcing all organizations to do more with less. He writes, “On [...]
Here are the most frequently read blog posts in April:
Entry
1. Farewell to Rocky Mountain News and staff
2. Yet more discussion about public relations ethics
3. Cash4Gold’s take no prisoners approach to blogger relations
4. Consuming PR Blog Says Public Relations Saves the Day
5. USA Today book review slams public relations ethics
6. Public relations being hurt by public’s [...]
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
