I Stand with #HoustonStandsWithOrlando

Posted by Dan Keeney

Response to Attacks on LGBT Community Rally Community Houston Mayor Sylvester Turner has announced a new campaign called, “Houston Stands With Orlando.” It follows the Orlando terrorist attack that targeted members of the LGBT community, leaving more than 100 dead or wounded. But I think it can be considered a response to the threats, bullying […]

Read I Stand with #HoustonStandsWithOrlando »

The Eight Dimensions of a Newsworthy Story

Posted by Dan Keeney

Impact Gives Way to Conflict and Shock Value When Determining What’s Newsworthy News is constantly changing and the factors that determine newsworthiness constantly evolve as well. The changes in what is defined as news and how that information is presented are primarily driven by shifts in the habits and interests of the community, and by […]

Read The Eight Dimensions of a Newsworthy Story »

Communicating NASA’s Year In Space

Posted by Dan Keeney

For more than a year prior to launching the Year in Space mission, I had the honor and pleasure of working with NASA’s scientific team. Our collective goal was to transform the highly technical and complex information underlying the mission into compelling and actionable communication that engages and mobilizes the public. It has been one […]

Read Communicating NASA’s Year In Space »

Learn to Love Negative Accusations in Interviews

Posted by Dan Keeney

How a word association game can save you from the quicksand of getting defensive I enjoyed reading the article, “One of the Biggest Mistakes You Can Make in a Media Interview,” by Tim O’Brien, APR. Tim was a close associate when we both worked at Ketchum Public Relations, and we continue to work together when […]

Read Learn to Love Negative Accusations in Interviews »

Watch Out for Sneaky Negative Words

Posted by Dan Keeney

Words You Use Everyday Are Quietly Eroding Your Positivity I do a fair amount of spokesperson training and one bit of guidance that often comes as a surprise is my warning about sneaky negative words. The choice of the right words to express what we truly mean — Semantics — can be powerful. There are […]

Read Watch Out for Sneaky Negative Words »

West, Texas Rises Up Following Accident

Posted by Dan Keeney

A year ago, DPK Public Relations was called into service to help West Fertilizer communicate in the aftermath of the West, Texas industrial accident. I served as the company’s primary spokesperson and provided crisis PR response and counsel in the days, weeks and months following the accident. When we do this type of work, it […]

Read West, Texas Rises Up Following Accident »

Beware of High Stakes PR Gambles

Posted by Dan Keeney

When Mercury Public Affairs describes itself as, “A high-stakes public strategy firm,” I guess they aren’t kidding. I have always thought that the term, “high-stakes” suggests high risk and high rewards. Personally, I have always preferred low risk and high rewards. I think clients aren’t wild about high risk when it comes to PR. After all, […]

Read Beware of High Stakes PR Gambles »

Best Buy is current PR flub poster child

Posted by Dan Keeney

It seems like every month we have a new poster child that illustrates all that is wrong in corporate communications. A few months ago it was Netflix. Then Bank of America. Then Susan G. Komen for the Cure. Now, Best Buy is getting its turn in the spotlight. As everyone who pays attention to the […]

Read Best Buy is current PR flub poster child »