About

Daniel Keeney of DPK Public RelationsMy name is Dan Keeney, APR. I founded DPK Public Relations in 2003 after about 20 years in PR and journalism. DPK PR is a Texas-based public relations firm that helps all sorts of organizations work through challenges and achieve the visibility they need to gain a competitive advantage.

I am a specialist in crisis communications planning, crisis communications response and crisis recovery. In addition to traditional PR services such as media relations, social media engagement and marketing support, I also provide media interview skills training and speaker training for organization spokespersons to prepare them for the glare of the spotlight. It can be a lot of fun and highly rewarding to see the results of our work. However, at times being in the heat of battle and trying to forge relationships with angry opposition can make me feel like I’ve been put through the meat grinder.

Even though I learn a few new things everyday, I’ve been at this a long time. I am a big believer in being continuously curious. I think it is the most important attribute of a good public relations counselor.  Before venturing into public relations more than 15 years ago, I was a broadcast journalist who worked as a reporter, anchor and talk show host at local radio stations in Virginia and Chicago before working as a network director of news and programming.

I am blushing as I write this, but maybe it gives me some street cred to let you know that I am a four-time winner of the public relations field’s highest honor, the Silver Anvil Award from the Public Relations Society of America. The common thread that links the award-winning programs is that they helped to solve difficult problems being encountered by the clients by changing attitudes and behaviors:

While work is important, it does not define me. Okay, it does, but I don’t like to admit it. I am also a fan of jazz, alternative and rock music, love to read both fiction and nonfiction, enjoy keeping up with financial markets, am a sports fan of cycling, baseball, football and basketball, and have been known to enjoy craft beer.

In fact, I’ve been a craft beer fan since the early 1980s when I was an undergrad at the University of Colorado. I graduated from the CU School of Journalism, which incredibly has been “discontinued” — a painful way for my alma mater to tell me that the profession I trained for no longer is viable. I imagine at some point the University of Colorado’s school of making horse shoes was also discontinued. Oh well.

You can reach me at dan@dpkpr.com or by dialing 214-432-7556. Of course, you can also track him down online as well:

 

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