The vultures are circling the reeling Costa Cruises brand following the wreck earlier this month. There is already plenty of analysis of what transpired so I won’t retrace those steps. But I do want to examine one seemingly minor aspect of the crisis response that offers an important lesson for crisis communicators. In the days [...]
Read Specificity in Language Can Prevent Misunderstandings »
I don’t know many organizations seeking help from a public relations agency that are satisfied with the recommendation to shut up. But it is often the best advice — at least for a period of time. Instead, PR firms typically recommend programs designed to increase visibility through ubiquitous communications. They want you out there as [...]
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
