The PR Counselor Is In - The future of the public relations agency

The big debate in public relations circles these days has nothing to do with the outrageous efforts to sully the reputation of  Wiki Leaks founder Julian Assange and its implications for the profession and journalism in general, BP’s ham handed response to the biggest manmade environmental disaster in U.S. history or even whether PR staffers caught [...]

Read Should PRSA Board Service be tied to Public Relations Accreditation? »

I thought this was a great easy-to-understand overview of the changes that are taking place in the media landscape, and the changes they necessitate in how organizations communicate with their audiences. Credit goes to Red Cube Marketing out of the U.K. for doing a great job.  Social Media Breakfast Briefing at the DBA Nov 09 [...]

Read Great intro to Social Media Presentation »

Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public [...]

Read Are We Missing the Next Big Thing Because of Our Twitter Obsession? »

A big thanks to Brent Frei, co-founder and executive chairman of Smartsheet.com, for his illuminating piece, “Small BusinessesWill Inherit the Earth,” published online at Xconomy. Frei notes that specialized sole proprietors, such as independent public relations counselors, are the big winners in the current economy, which is forcing all organizations to do more with less. He writes, “On [...]

Read The Future of Public Relations? Think Small »

Here are the most frequently read blog posts in April: Entry 1. Farewell to Rocky Mountain News and staff 2. Yet more discussion about public relations ethics 3. Cash4Gold’s take no prisoners approach to blogger relations 4. Consuming PR Blog Says Public Relations Saves the Day 5. USA Today book review slams public relations ethics [...]

Read Top 10 Blog Posts in April 2009 »

Hey, I never would have guessed that people would be jumping at the chance to read my take on Burger King’s branding program, but that remained the most-read blog post for a second consecutive month in March. Not surprisingly, the posts about Rachel Maddow’s scathing criticism of public relations in general, and Burson-Marsteller’s work on behalf [...]

Read The top 10 posts in March »

I have to admit that I ventured into social media reluctantly, believing that the tools were primarily used by misfits who had too much time on their hands. Those who have seen my presentation on dealing with bloggers in a crisis have heard my scorn firsthand. For the most part, I think bloggers are people who [...]

Read From now on I’m calling Linkedin “InkedIn” because it can generate PR buzz »

There were more than a few cringe-inducing moments in last night’s diatribe against public relations on the Rachel Maddow show on MSNBC. It is illustrative of the populist sentiments of the moment fueled by the tsunami of bad economic news and unfortunate business practices.I hear and understand what Ms. Maddow and others who are raising their [...]

Read Public relations being hurt by public’s cynicism about business »