Archive for the ‘Future of PR’ Category

Kudos to Khan

Posted by Dan Keeney

Last night after watching the final Oprah show (at least until the end of her non-compete with her syndicator, which ends in 2012), I read a terrific profile in BusinessWeek about Salmon Khan, “Salman Khan: The Messiah of Math,” which seemed to me to be the perfect subject for Oprah. It is a great story […]

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Should PRSA Board Service be tied to Public Relations Accreditation?

Posted by Dan Keeney

The big debate in public relations circles these days has nothing to do with the outrageous efforts to sully the reputation of  Wiki Leaks founder Julian Assange and its implications for the profession and journalism in general, BP’s ham handed response to the biggest manmade environmental disaster in U.S. history or even whether PR staffers caught […]

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Great intro to Social Media Presentation

Posted by Dan Keeney

I thought this was a great easy-to-understand overview of the changes that are taking place in the media landscape, and the changes they necessitate in how organizations communicate with their audiences. Credit goes to Red Cube Marketing out of the U.K. for doing a great job.  Social Media Breakfast Briefing at the DBA Nov 09 […]

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Are We Missing the Next Big Thing Because of Our Twitter Obsession?

Posted by Dan Keeney

Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public […]

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The Future of Public Relations? Think Small

Posted by Dan Keeney

A big thanks to Brent Frei, co-founder and executive chairman of Smartsheet.com, for his illuminating piece, “Small BusinessesWill Inherit the Earth,” published online at Xconomy. Frei notes that specialized sole proprietors, such as independent public relations counselors, are the big winners in the current economy, which is forcing all organizations to do more with less. He writes, “On […]

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Top 10 Blog Posts in April 2009

Posted by Dan Keeney

Here are the most frequently read blog posts in April: Entry 1. Farewell to Rocky Mountain News and staff 2. Yet more discussion about public relations ethics 3. Cash4Gold’s take no prisoners approach to blogger relations 4. Consuming PR Blog Says Public Relations Saves the Day 5. USA Today book review slams public relations ethics […]

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The top 10 posts in March

Posted by Dan Keeney

Hey, I never would have guessed that people would be jumping at the chance to read my take on Burger King’s branding program, but that remained the most-read blog post for a second consecutive month in March. Not surprisingly, the posts about Rachel Maddow’s scathing criticism of public relations in general, and Burson-Marsteller’s work on behalf […]

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From now on I’m calling Linkedin “InkedIn” because it can generate PR buzz

Posted by Dan Keeney

I have to admit that I ventured into social media reluctantly, believing that the tools were primarily used by misfits who had too much time on their hands. Those who have seen my presentation on dealing with bloggers in a crisis have heard my scorn firsthand. For the most part, I think bloggers are people who […]

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