Archive for the ‘Future of PR’ Category

Public relations being hurt by public’s cynicism about business

Posted by Dan Keeney

There were more than a few cringe-inducing moments in last night’s diatribe against public relations on the Rachel Maddow show on MSNBC. It is illustrative of the populist sentiments of the moment fueled by the tsunami of bad economic news and unfortunate business practices.I hear and understand what Ms. Maddow and others who are raising their […]

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PR firm exeucutives are either optimistic, pessimistic or undecided according to “survey”

Posted by Dan Keeney

   Please don’t try to foool people by suggesting your data is representative if you survey 57 peopleI am not a member of the Council of Public Relations Firms but I pay close attention to what the organization says and does. PR firms are the engine of the public relations industry and as their voice, […]

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The top 10 posts in February

Posted by Dan Keeney

The following were the most visited posts during the month of February: Burger virgins offers lesson about branding, but not the one Burger King intended USA Today book review slams public relations ethics UPDATE: Public Relations Society of America responds to USA Today UPDATE: Writer of USA Today slam piece responds via e-mail Farewell to […]

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Farewell to Rocky Mountain News and staff

Posted by Dan Keeney

   Credit: Joe Mahoney © The Rocky It is with a heavy heart that I write about the pending demise of the Rocky Mountain News. It must be surreal for the staffers who find themselves reporting on the death of their own newspaper. Some will probably do the best work of their lives because they […]

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Social media doesn’t change PR fundamentals, says ToughSledding blog

Posted by Dan Keeney

Below are a couple recent blog posts worth your time: Are social media changing the DNA of public relations? Not one bit! By Bill Sledzik on the ToughSledding blog. Introduce all the social media applications you like, but the practice of PR as defined over the past 30-or-so years will change little, if at all. […]

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Researchers say virtual PR agencies “revolutionizing” the industry

Posted by Dan Keeney

     Finney  Close It is not exactly light reading, but I spent some time looking through Electronic Commerce: Concepts, Methodologies, Tools and Applications, which was published earlier this year. It examines the rise of the virtual agency model — not only in public relations but in advertising as well. It is one of the […]

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