I spent this afternoon learning about the concept of hyper targeting and getting acquainted with Facebook advertising. It is something I’ve been intending to experiment with for some time after hearing client Ed Schipul describe how it gives the user the ability to drill down into highly specific profiles. For instance, the Facebook advertising tool tells you [...]
This morning’s Fort Worth Star-Telegram included the story of a young special education teacher who died over the weekend when her car was struck by a train. I read the story and wished that she had been profiled in life because she had touched so many lives. My wife read the story and the fact that [...]
Reading the Fort Worth Star-Telegram this morning, I saw the story, “Injection well called ‘plausible’ culprit.” It reported on the conclusions of a study by researchers at Southern Methodist University looking into whether recent seismic activity in the area could have been caused by natural gas drilling techniques. They determined it is “plausible.” But the [...]
I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see [...]
Of all the sessions I attended at the 2009 PRSA International Conference in San Diego last week, the one that may end up having the most profound impact on the way I work was the final session. It had nothing to do with public relations or ethics or strategy. In fact, communications was characterized as [...]
Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public [...]
Read Are We Missing the Next Big Thing Because of Our Twitter Obsession? »
Hey, I never would have guessed that people would be jumping at the chance to read my take on Burger King’s branding program, but that remained the most-read blog post for a second consecutive month in March. Not surprisingly, the posts about Rachel Maddow’s scathing criticism of public relations in general, and Burson-Marsteller’s work on behalf [...]
Last week, I reported on Rachel Maddow’s gutting of the public relations profession in general and Burson-Marsteller in particular in the post, “
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
