I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see [...]
Of all the sessions I attended at the 2009 PRSA International Conference in San Diego last week, the one that may end up having the most profound impact on the way I work was the final session. It had nothing to do with public relations or ethics or strategy. In fact, communications was characterized as [...]
Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public [...]
Read Are We Missing the Next Big Thing Because of Our Twitter Obsession? »
Hey, I never would have guessed that people would be jumping at the chance to read my take on Burger King’s branding program, but that remained the most-read blog post for a second consecutive month in March. Not surprisingly, the posts about Rachel Maddow’s scathing criticism of public relations in general, and Burson-Marsteller’s work on behalf [...]
Last week, I reported on Rachel Maddow’s gutting of the public relations profession in general and Burson-Marsteller in particular in the post, “
There were more than a few cringe-inducing moments in last night’s diatribe against public relations on the Rachel Maddow show on MSNBC. It is illustrative of the populist sentiments of the moment fueled by the tsunami of bad economic news and unfortunate business practices.I hear and understand what Ms. Maddow and others who are raising their [...]
Read Public relations being hurt by public’s cynicism about business »
The following were the most visited posts during the month of February: Burger virgins offers lesson about branding, but not the one Burger King intended USA Today book review slams public relations ethics UPDATE: Public Relations Society of America responds to USA Today UPDATE: Writer of USA Today slam piece responds via e-mail Farewell to [...]
I participated in the joint conference organized by the PRSA Southwest District and Texas Public Relations Association on Friday and Saturday. It featured a great lineup of presenters and topics (I’m not just saying that because I was among them!), including Peter Shankman of HARO fame. The keynote for Friday’s luncheon was Kasey Pipes, author [...]
Read Interview with Kasey Pipes, Keynoter at Southwest District PRSA Conference »
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
