The vultures are circling the reeling Costa Cruises brand following the wreck earlier this month. There is already plenty of analysis of what transpired so I won’t retrace those steps. But I do want to examine one seemingly minor aspect of the crisis response that offers an important lesson for crisis communicators. In the days [...]
Read Specificity in Language Can Prevent Misunderstandings »
I have recently started working with a new client in the data security space, so I am trying to refresh my understanding of this highly complex area of technology. I had previously done some work around information security for AT&T both prior to the acquisition by SBC and afterward. While only a few years have [...]
It seems like almost every week I run into some situation involving a trademark. Today I had a new experience. One of my clients asked me to gather some information about one of their customers. The customer has a product that just so happens to have a name that is identical to the name of [...]
This morning’s Fort Worth Star-Telegram included the story of a young special education teacher who died over the weekend when her car was struck by a train. I read the story and wished that she had been profiled in life because she had touched so many lives. My wife read the story and the fact that [...]
As I posted in a brief article on my company Web site last week, Online Video is a Powerful Brand Building Tool, I have been increasingly integrating video into my daily work on behalf of my public relations clients. A special labor of love over the past month has been the process of producing a [...]
Images made available from Mir Hossein Mousavi’s election campaign media operation, Ghalam News, via AP. I have been sad today watching the events unfold in Tehran and other cities throughout Iran. I am not sad that these uprisings are happening. I am sad because I can imagine how it will end. Because those of us [...]
Read 20 Years Later, Echoes of Tiananmen Square are Heard in Tehran »
Last week, I reported on Rachel Maddow’s gutting of the public relations profession in general and Burson-Marsteller in particular in the post, “
Last week I posted an article on the DPK Public Relations Web site regarding the unique challenges that news conferences present. Smarty pants journalists try to show each other how clever they are with rat-a-tat-tat questions. The pace can be overwhelming as questions fly at the spokesperson from every direction — both literally and figuratively.I [...]
Read Roland Burris blames the media for his troubles. A good example of bad media relations. »
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
