Archive for the ‘PR Stories’ Category

How to build a beloved craft beer brand

Posted by Dan Keeney

As I posted in a brief article on my company Web site last week, Online Video is a Powerful Brand Building Tool, I have been increasingly integrating video into my daily work on behalf of my public relations clients. A special labor of love over the past month has been the process of producing a […]

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20 Years Later, Echoes of Tiananmen Square are Heard in Tehran

Posted by Dan Keeney

   Images made available from Mir Hossein Mousavi’s election campaign media operation, Ghalam News, via AP. I have been sad today watching the events unfold in Tehran and other cities throughout Iran. I am not sad that these uprisings are happening. I am sad because I can imagine how it will end. Because those of us […]

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Burson chief throws gasoline on Maddow’s fire

Posted by Dan Keeney

Last week, I reported on Rachel Maddow’s gutting of the public relations profession in general and Burson-Marsteller in particular in the post, “

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Roland Burris blames the media for his troubles. A good example of bad media relations.

Posted by Dan Keeney

Last week I posted an article on the DPK Public Relations Web site regarding the unique challenges that news conferences present. Smarty pants journalists try to show each other how clever they are with rat-a-tat-tat questions. The pace can be overwhelming as questions fly at the spokesperson from every direction — both literally and figuratively.I […]

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