I spent this afternoon learning about the concept of hyper targeting and getting acquainted with Facebook advertising. It is something I’ve been intending to experiment with for some time after hearing client Ed Schipul describe how it gives the user the ability to drill down into highly specific profiles. For instance, the Facebook advertising tool tells you [...]
Bruce Springsteen’s hand-written playlist fromthe Austin show is close, but not quite accuratebecause they took three requests fromthe crowd during the 3-hour show! What does Bruce Springsteen have to do with public relations? Absolutely nothing, except that being able to go to the occasional concert is one of the rewards for working hard and [...]
Read An amazing show by Bruce Springsteen in Austin on April 5, 2009 »
Most who know me are aware that I’ve been a craft beer fan for longer than I care to admit. Sure, my friends and I began our beer drinking swilling bottles of Miller back in the late 70s. But shortly afterward, we looked for a better beer experience. Thankfully, we lived in Colorado, where we [...]
Read Make plans to participate in Beer Wars Live on April 16th »
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
