As of this Monday…I Don’t Like Mondays

Posted by Dan Keeney

As the lyrics to the classic Boomtown Rats song make clear, Mondays can be a real downer. I’ve never really felt that way before — I’ve always enjoyed getting a jump on the week. But today comes word from the story, “Howard Stern’s new shorter work week is beginning,” in Radio-Info.com that Howard Stern, one […]

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Great Advice on Managing Online Reviews

Posted by Dan Keeney

Is your business active on Yelp? A number of my clients have experienced troubling online reviews that can unravel a lifetime of hard work establishing a positive reputation. For anyone who have sacrificed so much to build a business and succeeded against all odds to create jobs and provide essential services that customers gladly pay […]

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My Brother the Life Saver

Posted by Dan Keeney

After listening to the recording of my brother, Brant Keeney, talking a distraught mother through the process of CPR to save her one-year-old baby’s life, I couldn’t be more proud. He is a great example of the men and women who have devoted their lives and careers to positively impacting their communities. We owe them […]

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Should PRSA Board Service be tied to Public Relations Accreditation?

Posted by Dan Keeney

The big debate in public relations circles these days has nothing to do with the outrageous efforts to sully the reputation of  Wiki Leaks founder Julian Assange and its implications for the profession and journalism in general, BP’s ham handed response to the biggest manmade environmental disaster in U.S. history or even whether PR staffers caught […]

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Hyper Targeting through Facebook

Posted by Dan Keeney

I spent this afternoon learning about the concept of hyper targeting and getting acquainted with Facebook advertising. It is something I’ve been intending to experiment with for some time after hearing client Ed Schipul describe how it gives the user the ability to drill down into highly specific profiles. For instance, the Facebook advertising tool tells you […]

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Change the Story if Bad News Piles Up

Posted by Dan Keeney

This morning’s Fort Worth Star-Telegram included the story of a young special education teacher who died over the weekend when her car was struck by a train. I read the story and wished that she had been profiled in life because she had touched so many lives. My wife read the story and the fact that […]

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When does “plausible” equal “likely”?

Posted by Dan Keeney

Reading the Fort Worth Star-Telegram this morning, I saw the story, “Injection well called ‘plausible’ culprit.” It reported on the conclusions of a study by researchers at Southern Methodist University looking into whether recent seismic activity in the area could have been caused by natural gas drilling techniques. They determined it is “plausible.” But the […]

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Small is the new big (that’s what he said)

Posted by Dan Keeney

I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see […]

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