Small is the new big (that’s what he said)

Posted by Dan Keeney

I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see it. But with online video, unless you have something magic to offer, you are more likely to attract a few hundred viewers.

This presentation from comScore makes the case that you shouldn’t be fixated on large audiences. For many organizations, if the video is viewed by a few DOZEN people, that may be great — if it is the right dozen people.

The webinar was presented by  Tania Yuki, comScore’s online video industry expert.

September 2009 data from the comScore Video Metrix service showed that more than 168 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in September with nearly 26 billion videos viewed during the month.

Be Sociable, Share!

This entry was posted on Tuesday, November 17th, 2009 at 11:54 pm and is filed under Public Relations Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment