Posts Tagged ‘PR’

The Eight Dimensions of a Newsworthy Story

Posted by Dan Keeney

Impact Gives Way to Conflict and Shock Value When Determining What’s Newsworthy News is constantly changing and the factors that determine newsworthiness constantly evolve as well. The changes in what is defined as news and how that information is presented are primarily driven by shifts in the habits and interests of the community, and by […]

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Communicating NASA’s Year In Space

Posted by Dan Keeney

For more than a year prior to launching the Year in Space mission, I had the honor and pleasure of working with NASA’s scientific team. Our collective goal was to transform the highly technical and complex information underlying the mission into compelling and actionable communication that engages and mobilizes the public. It has been one […]

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Learn to Love Negative Accusations in Interviews

Posted by Dan Keeney

How a word association game can save you from the quicksand of getting defensive I enjoyed reading the article, “One of the Biggest Mistakes You Can Make in a Media Interview,” by Tim O’Brien, APR. Tim was a close associate when we both worked at Ketchum Public Relations, and we continue to work together when […]

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West, Texas Rises Up Following Accident

Posted by Dan Keeney

A year ago, DPK Public Relations was called into service to help West Fertilizer communicate in the aftermath of the West, Texas industrial accident. I served as the company’s primary spokesperson and provided crisis PR response and counsel in the days, weeks and months following the accident. When we do this type of work, it […]

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Shut Up and Reap the Benefits

Posted by Dan Keeney

I don’t know many organizations seeking help from a public relations agency that are satisfied with the recommendation to shut up. But it is often the best advice — at least for a period of time. Instead, PR firms typically recommend programs designed to increase visibility through ubiquitous communications. They want you out there as […]

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Trademark vs. Trademark

Posted by Dan Keeney

It seems like almost every week I run into some situation involving a trademark. Today I had a new experience. One of my clients asked me to gather some information about one of their customers. The customer has a product that just so happens to have a name that is identical to the name of […]

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