Posts Tagged ‘spokesperson training’

Learn to Love Negative Accusations in Interviews

Posted by Dan Keeney

How a word association game can save you from the quicksand of getting defensive I enjoyed reading the article, “One of the Biggest Mistakes You Can Make in a Media Interview,” by Tim O’Brien, APR. Tim was a close associate when we both worked at Ketchum Public Relations, and we continue to work together when […]

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Watch Out for Sneaky Negative Words

Posted by Dan Keeney

Words You Use Everyday Are Quietly Eroding Your Positivity I do a fair amount of spokesperson training and one bit of guidance that often comes as a surprise is my warning about sneaky negative words. The choice of the right words to express what we truly mean — Semantics — can be powerful. There are […]

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