A year ago, DPK Public Relations was called into service to help West Fertilizer communicate in the aftermath of the West, Texas industrial accident. I served as the company’s primary spokesperson and provided crisis PR response and counsel in the days, weeks and months following the accident. When we do this type of work, it […]
When Mercury Public Affairs describes itself as, “A high-stakes public strategy firm,” I guess they aren’t kidding. I have always thought that the term, “high-stakes” suggests high risk and high rewards. Personally, I have always preferred low risk and high rewards. I think clients aren’t wild about high risk when it comes to PR. After all, […]
It seems like every month we have a new poster child that illustrates all that is wrong in corporate communications. A few months ago it was Netflix. Then Bank of America. Then Susan G. Komen for the Cure. Now, Best Buy is getting its turn in the spotlight. As everyone who pays attention to the […]
The vultures are circling the reeling Costa Cruises brand following the wreck earlier this month. There is already plenty of analysis of what transpired so I won’t retrace those steps. But I do want to examine one seemingly minor aspect of the crisis response that offers an important lesson for crisis communicators. In the days […]
Read Specificity in Language Can Prevent Misunderstandings »
I don’t know many organizations seeking help from a public relations agency that are satisfied with the recommendation to shut up. But it is often the best advice — at least for a period of time. Instead, PR firms typically recommend programs designed to increase visibility through ubiquitous communications. They want you out there as […]
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
