Archive for the ‘Public Relations Advice’ Category

Hyper Targeting through Facebook

Posted by Dan Keeney

I spent this afternoon learning about the concept of hyper targeting and getting acquainted with Facebook advertising. It is something I’ve been intending to experiment with for some time after hearing client Ed Schipul describe how it gives the user the ability to drill down into highly specific profiles. For instance, the Facebook advertising tool tells you […]

Read Hyper Targeting through Facebook »

Change the Story if Bad News Piles Up

Posted by Dan Keeney

This morning’s Fort Worth Star-Telegram included the story of a young special education teacher who died over the weekend when her car was struck by a train. I read the story and wished that she had been profiled in life because she had touched so many lives. My wife read the story and the fact that […]

Read Change the Story if Bad News Piles Up »

When does “plausible” equal “likely”?

Posted by Dan Keeney

Reading the Fort Worth Star-Telegram this morning, I saw the story, “Injection well called ‘plausible’ culprit.” It reported on the conclusions of a study by researchers at Southern Methodist University looking into whether recent seismic activity in the area could have been caused by natural gas drilling techniques. They determined it is “plausible.” But the […]

Read When does “plausible” equal “likely”? »

Small is the new big (that’s what he said)

Posted by Dan Keeney

I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see […]

Read Small is the new big (that’s what he said) »

E-mail Anonymous: E-mail Junkie Rehab

Posted by Dan Keeney

Of all the sessions I attended at the 2009 PRSA International Conference in San Diego last week, the one that may end up having the most profound impact on the way I work was the final session. It had nothing to do with public relations or ethics or strategy. In fact, communications was characterized as […]

Read E-mail Anonymous: E-mail Junkie Rehab »

Are We Missing the Next Big Thing Because of Our Twitter Obsession?

Posted by Dan Keeney

Enjoyed a giant lunch covering every conceivable food group with the Greater Fort Worth Chapter of the Public Relations Society of America today. The luncheon speaker was Beth Harte of Harte Marketing & Communications. She had presented a morning workshop along with Twitter freaks Richie Escovedo and Terry Morawski from Mansfield ISD on how public […]

Read Are We Missing the Next Big Thing Because of Our Twitter Obsession? »

The top 10 posts in March

Posted by Dan Keeney

Hey, I never would have guessed that people would be jumping at the chance to read my take on Burger King’s branding program, but that remained the most-read blog post for a second consecutive month in March. Not surprisingly, the posts about Rachel Maddow’s scathing criticism of public relations in general, and Burson-Marsteller’s work on behalf […]

Read The top 10 posts in March »

Burson chief throws gasoline on Maddow’s fire

Posted by Dan Keeney

Last week, I reported on Rachel Maddow’s gutting of the public relations profession in general and Burson-Marsteller in particular in the post, “

Read Burson chief throws gasoline on Maddow’s fire »