How to build a beloved craft beer brand

Posted by Dan Keeney

As I posted in a brief article on my company Web site last week, Online Video is a Powerful Brand Building Tool, I have been increasingly integrating video into my daily work on behalf of my public relations clients. A special labor of love over the past month has been the process of producing a series of videos stemming from a speech given by Brock Wagner, founder and brewer at Saint Arnold Brewing Company to the Southern Regional Conference of the International Association of Business Communicators. It ultimately is five parts and each can be pretty time consuming to edit and produce. Of course, it didn’t help that my first run at the first four parts ended up with the wrong date in the first five seconds, so I am having to go back and reproduce those. What a drag.

Here are the first couple parts. He has very nice things to say about public relations:

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This entry was posted on Friday, November 13th, 2009 at 6:58 pm and is filed under PR Stories. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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