Watch Out for Sneaky Negative Words

Posted by Dan Keeney

Words You Use Everyday Are Quietly Eroding Your Positivity I do a fair amount of spokesperson training and one bit of guidance that often comes as a surprise is my warning about sneaky negative words. The choice of the right words to express what we truly mean — Semantics — can be powerful. There are […]

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West, Texas Rises Up Following Accident

Posted by Dan Keeney

A year ago, DPK Public Relations was called into service to help West Fertilizer communicate in the aftermath of the West, Texas industrial accident. I served as the company’s primary spokesperson and provided crisis PR response and counsel in the days, weeks and months following the accident. When we do this type of work, it […]

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Beware of High Stakes PR Gambles

Posted by Dan Keeney

When Mercury Public Affairs describes itself as, “A high-stakes public strategy firm,” I guess they aren’t kidding. I have always thought that the term, “high-stakes” suggests high risk and high rewards. Personally, I have always preferred low risk and high rewards. I think clients aren’t wild about high risk when it comes to PR. After all, […]

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Best Buy is current PR flub poster child

Posted by Dan Keeney

It seems like every month we have a new poster child that illustrates all that is wrong in corporate communications. A few months ago it was Netflix. Then Bank of America. Then Susan G. Komen for the Cure. Now, Best Buy is getting its turn in the spotlight. As everyone who pays attention to the […]

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Specificity in Language Can Prevent Misunderstandings

Posted by Dan Keeney

The vultures are circling the reeling Costa Cruises brand following the wreck earlier this month. There is already plenty of analysis of what transpired so I won’t retrace those steps. But I do want to examine one seemingly minor aspect of the crisis response that offers an important lesson for crisis communicators. In the days […]

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Shut Up and Reap the Benefits

Posted by Dan Keeney

I don’t know many organizations seeking help from a public relations agency that are satisfied with the recommendation to shut up. But it is often the best advice — at least for a period of time. Instead, PR firms typically recommend programs designed to increase visibility through ubiquitous communications. They want you out there as […]

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Teaching Crisis PR

Posted by Dan Keeney

Crisis PR can help to protect an organization or encourage long-term change. I stumbled upon the story, “PR Students Learn How to Handle Crisis for Clients,” in the Cape May County Herald written by Al Campbell. I am not 100 percent sure where Cape May County is, but it appears to be in Pennsylvania. Regardless, […]

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Kudos to Khan

Posted by Dan Keeney

Last night after watching the final Oprah show (at least until the end of her non-compete with her syndicator, which ends in 2012), I read a terrific profile in BusinessWeek about Salmon Khan, “Salman Khan: The Messiah of Math,” which seemed to me to be the perfect subject for Oprah. It is a great story […]

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