Social media doesn’t change PR fundamentals, says ToughSledding blog

Posted by Dan Keeney

Below are a couple recent blog posts worth your time:

Are social media changing the DNA of public relations? Not one bit! By Bill Sledzik on the ToughSledding blog.

Introduce all the social media applications you like, but the practice of PR as defined over the past 30-or-so years will change little, if at all. The goal is to build relationships, and the tool is meaningful 2-way communication.  Cutlip & Center covered most of that in 1952. Grunig & Hunt closed the loop in 1983. We’re not going back to the days of press agents and pitch men. And where we’re headed is up to folks way smarter than I.

I’m wondering if those who insist that social media are changing PR’s DNA really understand the business, or if they simply see PR as a branch of marketing. 

Use public relations, not advertising, to create buzz. By Kaira Sturdivant Rouda on EMwomen blog.

For one entrepreneur, doing her own public relations paid off—big time. Sara Blakely, the creator of Spanx—footless pantyhose—debated whether to use a big PR agency or do her own publicity work in-house. “I believed so much in my dream that the idea of someone pitching it who maybe hadn’t even worn Spanx just completely freaked me out,” Sara said in a Startup Nation article. Working out of the back of her apartment, Sara hired a PR assistant and went after celebrity testimonials, receiving rave reviews from stars Renee Zellweger and Gwyneth Paltrow. She even sent a gift basket to Oprah that landed her on Oprah’s “Favorite Things” show and a nice endorsement from the media mogul. The next day her sales skyrocketed.

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This entry was posted on Monday, February 16th, 2009 at 3:45 pm and is filed under Future of PR, Public Relations Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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