How a word association game can save you from the quicksand of getting defensive I enjoyed reading the article, “One of the Biggest Mistakes You Can Make in a Media Interview,” by Tim O’Brien, APR. Tim was a close associate when we both worked at Ketchum Public Relations, and we continue to work together when […]
Words You Use Everyday Are Quietly Eroding Your Positivity I do a fair amount of spokesperson training and one bit of guidance that often comes as a surprise is my warning about sneaky negative words. The choice of the right words to express what we truly mean — Semantics — can be powerful. There are […]
Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.
